The latest numbers from Google are in: there are now more than 40,000 search queries being processed by the search engine giant every second. This means more than 3.5 billion searches are made every day, and a staggering 1.2 trillion worldwide searches every year.

All these numbers mean one thing – more and more people are harnessing the power, influence, and huge coverage of the internet to find things they are interested about. For businesses, this presents a valuable opportunity to get discovered by potential customers, thereby expending their brand reach and sphere of influence.

Search Engine Optimisation, or simply SEO, is the process that allows the website owners to land their website on the top results of Google’s search engine result pages. If you are thinking of incorporating this process into your digital marketing strategies, here are 4 major reasons why you should push through with your plans.

 

  • Increased web traffic – SEO can help businesses amplify the number of people visiting their websites on a daily basis. For example, SEO Dubai can help a business based in Dubai, UAE to pull in more web visitors who will view their products and services. As more people visit your website, your brand and business gain more recognition, and you have higher chances of converting these visitors to customers.
  • Improved online visibility – Recent surveys on consumer behaviour say 81 percent of shoppers perform an online search before getting a product or service. The survey attributes this to the developing habit of consumers to know if a certain product or service is worth their time and money. They want to be reassured that they are making a smart decision, before they finalise their decision. With an effective SEO strategy in place, you can boost the online visibility of your business and be right where your target customers are.
  • Enhanced competitiveness – In 2016, a marketing-focused study forecasted that companies will splurge a whopping 65 billion US dollars for SEO. It is projected to increase further by 2018 and 2020, with $72 billion and $79 billion, respectively.Why? Because businesses recognise the effectiveness of SEO. For your business to compete with others in your industry, you need to start investing in a sound and robust SEO strategy, starting today. You need to be on the same playing field as them, or you risk losing potential and existing customers.

Higher ROI – Another recent study credits SEO with the capability to yield significant business leads. In fact, 57 percent of business-to-business marketers attest that SEO is the biggest lead generator, in terms of digital marketing methods. So if you want to be on the receiving end of all these benefits, formulate and initiate a strategic SEO plan especially for your business. Don’t know where to start? Go to http://www.unitedseo.ae/ and see how these digital marketing experts can help your business expand and prosper